Social Media
Stand out from the crowd with innovative social media strategies crafted to make a lasting impression and drive business growth.
Social Media Statistics
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Social media creates brand recognition, which drives partnerships/sponsorships.
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Companies with social followings on average get 58% more celebrity partnerships.
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Social media inspires 29% of the average online audience to convert.
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90% of companies worldwide agree social media increases revenue.
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Social media drives 57% of traffic to conversion pages.
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55% of those who engage with companies on social take action.
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All large organizations have achieved scale through strategic social media use.
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Strong social media acts as social proof for potential partners/customers.
Overview
I co-founded UC Students for Transparency to tackle unaddressed issues on university campuses and surrounding communities. Our mission was to create replicable templates for compelling social media content to engage our audience and generate funds for local causes through locally designed merchandise across the UC System. As the communications manager, I oversaw the recruitment of talented creatives, organized local news spotlights, managed social media and content development for Gauchos for Transparency, and personally ran UC Students for Public Health (formerly UCSB.Party).
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Metric Results
1M+
2K+
1.5K+
Check out our fantastic social media results! We made waves with over 1 million monthly social impressions, reaching a huge audience. Our platform experienced steady growth with an average follower increase of over 2,000 per month, indicating students' and supporters' growing interest and engagement. And guess what? We even helped get over 1,500 early adopters of the initial COVID-19 vaccine in the first week it was available through our social links.
Create a captivating comic series that simplifies complex COVID-19 information into relatable scenarios, aiming to educate and promote the adoption of safe practices.
Utilize a sans-based font that complements the artistic style of the comic and adds a cohesive visual appeal to the overall design.
Incorporate anthropomorphic buildings that are easily identifiable by our target audience to infuse a playful and distinctive tone into a serious topic, making it relatable and engaging for our audience.
Employ a charming and straightforward art style that allows for quick replication in future issues of the series, ensuring efficiency and consistency while maintaining an appealing visual aesthetic.
Educational Comic Series
Teamwork Dreamwork
Creating posts for UCST involved a collaborative process to ensure impactful content aligned with our goals. We brainstormed ideas conducted research, and I assigned tasks to our creative team members based on their expertise and interests. Working closely together, our copywriters and designers brought the posts to life with compelling visuals and well-crafted copy. We maintained a rigorous review process, incorporating feedback from team members and stakeholders to refine the content. Utilizing social media management tools, we strategically scheduled and published the posts, actively monitoring their performance and engaging with our audience, iterating on successful post formats and continually refining our approach. Below, you'll see our content pillars.
Accountability
Shedding light on the importance of transparency and accountability in student government, administration, and campus leaders, and promoting initiatives that foster openness and fairness.
Community Engagement
Encouraging active community participation by sharing stories, experiences, and opinions from students across the University of California colleges, fostering a sense of belonging and unity.
Student Advocacy
Highlighting the issues and concerns that are not receiving adequate attention within the university system, empowering students to speak up, and advocating for their rights and needs.
Educational Awareness
Providing educational content related to pressing issues affecting college students, such as mental health, accessibility, diversity, and sustainability, to increase awareness and understanding among the student community.
Resources and Tools
Providing students with valuable resources, tools, and guides to navigate their university journey, including study tips, career advice, and information on scholarships and internships.
Current Affairs and News
Keeping students informed about relevant news, events, and developments within the university and the broader society ensures they stay updated and can actively participate in important discussions.
Strategies to Success
Nailing our content pillars played a crucial part. We hit our target audience's bullseye with visually appealing social media content to guide people to our full articles and engaging videos on our second account (formerly UCSB.Party), we kept our followers hooked and hungry for more. And guess what? Our posts were on fire!
We even caught the attention of local news organizations who featured our content in their stories—shoutout to the 9 news outlets that gave us some love! But we didn't stop there. We implemented robust SEO strategies to ensure optimal reach and visibility, driving organic traffic to our website and social media platforms. We gained a competitive edge in the digital landscape by strategically incorporating relevant keywords and optimizing our content for search engines.
Let's Get Started
You know about me, let's talk about you.
Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.
Sarah Kahn
Legal Director, CHRCL