Social Media
I don’t just post, I build presence. Whether it’s rallying a community or launching campaigns, I use social media to connect, convert, and create momentum.
Social Media Statistics
Social media is the front door to your brand. It drives discovery, builds credibility, and starts conversations that can scale into real partnerships. And the numbers back it up:
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Brands with active social followings see 58% more celebrity partnerships
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Social media drives 57% of traffic to conversion pages
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55% of users who engage with brands on social end up taking action
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90% of companies agree social boosts revenue
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And honestly? No brand scales without it anymore
Overview
At the height of the pandemic, I co-founded UC Students for Transparency to spotlight the gaps in public health policy and campus accountability. It started as a single Instagram account, and became a multi-campus digital movement.
As Communications Manager, I led a team of creatives across design, copy, and video. I also ran our segmented campaign, UC Students for Public Health (formerly @UCSB.Party), where I built a second audience from the ground up. My focus was strategy, content development, team operations, and staying ahead of what resonated.
We built content templates that were easy to replicate, made space for student voices, and generated funds through local merch, all while going viral across the UC system.
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Metric Results
1M+
2K+
1.5K+
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1M+ monthly social impressions
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2,000+ follower growth per month
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1,500+ COVID-19 vaccine sign-ups in the first week via social
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9 media spotlights, including local news features
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Content helped influence local COVID ordinances, including a $500 fine policy for unsafe gatherings
Create a captivating comic series that simplifies complex COVID-19 information into relatable scenarios, aiming to educate and promote the adoption of safe practices.
Utilize a sans-based font that complements the artistic style of the comic and adds a cohesive visual appeal to the overall design.
Incorporate anthropomorphic buildings that are easily identifiable by our target audience to infuse a playful and distinctive tone into a serious topic, making it relatable and engaging for our audience.
Employ a charming and straightforward art style that allows for quick replication in future issues of the series, ensuring efficiency and consistency while maintaining an appealing visual aesthetic.
Educational Comic Series
Teamwork Dreamwork
We were collaborative to the core. I used tools like Trello and Creator Studio to manage workflow, delegate tasks, and monitor campaign health. Each post came out of a thoughtful process: brainstorm, research, design, write, review, refine, publish, track, and repeat. We built content pillars, tested what worked, and doubled down on formats that hit.
We knew how to make things that looked goodbut more importantly, we knew how to make things people shared. Whether it was an IG carousel, a meme, or a motion graphic, every post had a purpose.
Accountability
Shedding light on the importance of transparency and accountability in student government, administration, and campus leaders, and promoting initiatives that foster openness and fairness.
Community Engagement
Encouraging active community participation by sharing stories, experiences, and opinions from students across the University of California colleges, fostering a sense of belonging and unity.
Student Advocacy
Highlighting the issues and concerns that are not receiving adequate attention within the university system, empowering students to speak up, and advocating for their rights and needs.
Educational Awareness
Providing educational content related to pressing issues affecting college students, such as mental health, accessibility, diversity, and sustainability, to increase awareness and understanding among the student community.
Resources and Tools
Providing students with valuable resources, tools, and guides to navigate their university journey, including study tips, career advice, and information on scholarships and internships.
Current Affairs and News
Keeping students informed about relevant news, events, and developments within the university and the broader society ensures they stay updated and can actively participate in important discussions.
Strategies to Success
We didn’t stop at posting. I built in SEO best practices across all our content—whether it was alt text, captions, hashtags, or links to full articles. That strategy helped drive more organic traffic to our website and social platforms and gave us a real edge in the digital space.
Let's Get Started
You know about me, let's talk about you.
Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.
Sarah Kahn
Legal Director, CHRCL