Brand Strategy Statistics
You don’t have to guess what “off-brand” looks like. You can feel it. And your audience can too.
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Color alone can boost recognition by up to 80%
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Effective targeting increases conversion rates by 56%
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Brand guidelines reduce content creation time by up to 20%
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Employees onboard 50% faster when your brand is documented
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Consistency = trust. And trust = action.
Overview
Antonia Reyes Law P.C. is a specialized immigration law firm offering personalized legal services to individuals and families. To enhance their online presence, reach more clients, and establish a resource center, the firm sought assistance in web design and marketing. This is where I stepped in, to create an engaging online experience that effectively communicates their brand and drives business growth.
Good World Power of Peace
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GWPOP's brand is comprised of a clean and playful aesthetic. The use of light blue conveys trust and reliability, while orange adds energy and excitement. The accent color green represents growth and positive change. The fonts, Poppins Semi Bold and Avenir Light create a harmonious balance between modernity and readability.
Poppins Semi Bold
ABCDEFGHUKLMNOPORSTUVWXYZabcdefghiiklmnoparstuvwxyz1234567890!@#$%^&*0
Avenir Light
ABCDEFGHUKLMNOPORSTUVWXYZabcdefghiiklmnoparstuvwxyz1234567890!@#$%^&*0
Branding for Success
A brand is more than a logo. It’s how people recognize you, trust you, and decide to show up for you. I help brands get clear, stay consistent, and actually connect, visually and emotionally.
Whether it’s fixing scattered visuals, building a unified identity, or making sure your team knows what your brand even is, I bring design thinking, content strategy, and behavioral insight into every decision.
Good World Power of Peace had a powerful mission—promoting peace through festivals, merch, and tabletop games. But their branding? All over the place. Multiple logos, inconsistent styles, and no real system to unify it.
I led a full brand strategy revamp, digging into their values, audience, and goals. I built a cohesive visual identity that stretched across their website, socials, merch, and marketing. We aligned their messaging, tone, and voice so every touchpoint felt intentional and on-brand.
A good brand strategy isn’t just about vibes. I track the data that tells the real story, like awareness, reach, engagement, and conversions. Then I optimize. Because your brand should evolve as your audience (and the world) does.
Let's Get Started
You know about me, let's talk about you.
Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.
Sarah Kahn
Legal Director, CHRCL