Center of Hope for At-Risk Youth and Newcomers' Growth and Enrichment
Education
CHAYNGE empowers immigrant youth. I designed a user-friendly platform that showcases their programs, success stories, and opportunities for donations and volunteering. The website amplified CHAYNGE's impact, empowering at-risk and newcomer youth to thrive in Los Angeles.
Center for Human Rights and Constitutional Law
As the Communications Specialist at CHRCL, I was pivotal in driving impactful marketing initiatives and amplifying their mission.
CHRCL is a renowned public interest law firm with a pioneering legacy in groundbreaking human rights litigation. As the leading organization approved to monitor Customs and Border Patrol facilities in the U.S., CHRCL plays a crucial role in safeguarding the rights of individuals under detention. Their advocacy extends beyond litigation, encompassing diverse initiatives such as providing social mobility workshops to at-risk youth, nationwide lawyer training programs, distributing tents to support Los Angeles's homeless community, and offering assistance to indigenous communities worldwide in preserving their environmental lands. CHRCL has been at the forefront of protecting and advancing human rights, strongly focusing on legal advocacy, community outreach, and policy reform.
Action
In my role, I managed office operations, streamlined IT management processes, developed company policies, and trained staff on emerging technologies. I spearheaded the reconstruction of websites, resulting in a 29% reduction in bounce rate and a 15% growth in monthly organic traffic. I conceptualized and executed marketing campaigns for impactful events and partnerships to raise awareness and support, including comprehensive monitoring of Customs and Border Protection (CBP) facilities. We expanded CHRCL's reach and generated monthly $10,000 worth of donations.
Project Reunify
Public Interest
Major Impact
Upon joining the organization, I led a comprehensive overhaul of all four websites and established a cohesive brand identity. I implemented the brand across various communication channels, including the website, email marketing, social media, and print materials, ensuring consistent messaging and a strong visual presence. I handled diverse content responsibilities, creating compelling graphics, engaging copy, and informative videos for our projects. These assets were strategically utilized across multiple platforms, enhancing our brand presence, making a lasting impact.
CHAYNGE
Education
I edited compelling videos for CHAYNGE, sharing inspiring stories of donors who experienced the positive impact of our free social mobility courses for immigrant youth in Los Angeles, driving increased donations and support for our cause.
Result
My expertise in implementing a comprehensive social media strategy led to a remarkable 68% increase in average post-engagement, amplifying CHRCL's message to a wider audience. By orchestrating effective email marketing campaigns, I achieved a remarkable 39% increase in open rates and a 36% surge in click rates, driving deeper engagement with our target audience. These achievements not only elevated CHRCL's brand visibility but also fostered crucial connections and mobilized support for their vital cause.
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Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.
Sarah Kahn
Legal Director, CHRCL