Center for Human Rights and Constitutional Law
Public Interest Law
I designed a website for CHRCL that informs, facilitates donations, and engages visitors in impactful projects. Through intuitive navigation and compelling content, CHRCL gained support, expanded its reach, and made a tangible difference in advocating for human rights.
Center for Human Rights and Constitutional Law
At CHRCL, I led full-stack digital marketing and web design to spotlight human rights, and built systems that made their mission louder, faster, and more effective.
The Center for Human Rights & Constitutional Law (CHRCL) is a powerhouse in public interest law—known for its groundbreaking litigation, CBP facility oversight, and deep community impact. From defending detainees’ rights to training attorneys nationwide and running social mobility programs for youth, CHRCL does it all, and they needed marketing that could keep up.
Action
I led the overhaul of four websites, built a unified brand identity, and rolled it out across every channel—email, social, print, you name it. I cut bounce rates by 29%, increased organic traffic by 15%, and secured $10K/month in recurring ad grants to fuel our reach.
Project Reunify
Public Interest
Major Impact
I launched campaigns tied to CHRCL’s border monitoring work, created graphics, videos, and copy for programs supporting LA’s unhoused community and indigenous land rights, and trained staff on new tech systems to streamline operations.
CHAYNGE
Education
I edited compelling videos for CHAYNGE, sharing inspiring stories of donors who experienced the positive impact of our free social mobility courses for immigrant youth in Los Angeles, driving increased donations and support for our cause.
Result
Thanks to a data-backed social media strategy, we saw a 68% boost in average engagement, while our revamped email marketing earned 39% higher open rates and a 36% jump in click-throughs.
Bottom line? I helped amplify a legacy of advocacy with the kind of digital presence that moves people—and policy.
Let's Get Started
You know about me, let's talk about you.
Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.
Sarah Kahn
Legal Director, CHRCL