Empowering GWPOP's Mission through Creative Marketing Solutions.
Good World Power of Peace
Media & Entertainment
I created a captivating website for GWPOP that engages visitors, sells merchandise, attracts artists and volunteers, and promotes their annual music festivals. It has increased engagement, supported youth mental health, and expanded knowledge for voter registration.
Good World Power of Peace
Good World Power of Peace (GWPOP) is a non-profit organization dedicated to promoting peace, social justice, and positive change in communities worldwide. One of their key initiatives is the annual Peace Festival, a highly anticipated event that brings together individuals from diverse backgrounds to celebrate unity and foster dialogue. Additionally, GWPOP organizes Intent Talks, engaging conversations that tackle important social issues and inspire action. To support their mission, GWPOP also sells branded merchandise with proceeds directly funding their impactful projects and campaigns.
Action
As a freelance Marketing Consultant, I collaborated closely with GWPOP, enhancing their online presence and promoting their Peace Festival, Intent Talks, and branded merchandise sales. I developed targeted strategies, leveraging social media, email marketing, and online advertising to boost festival attendance. By crafting compelling content, I communicated the values of peace, unity, and cultural exchange. For merchandise sales, I devised a comprehensive marketing plan, using persuasive copywriting and captivating graphics to highlight their significance. Through e-commerce platforms and social media, I engaged puzzle enthusiasts and drove sales.
Good World Power of Peace
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GWPOP's brand is comprised of a clean and playful aesthetic. The use of light blue conveys trust and reliability, while orange adds energy and excitement. The accent color green represents growth and positive change. The fonts, Poppins Semi Bold and Avenir Light create a harmonious balance between modernity and readability.
Poppins Semi Bold
ABCDEFGHUKLMNOPORSTUVWXYZabcdefghiiklmnoparstuvwxyz1234567890!@#$%^&*0
Avenir Light
ABCDEFGHUKLMNOPORSTUVWXYZabcdefghiiklmnoparstuvwxyz1234567890!@#$%^&*0
Branding for Success
GWPOP is a remarkable organization with a passion for promoting peace and social change. They faced a challenge—they had multiple brand looks and logos, lacking a consistent style that resonated with their audience. That's where I stepped in. By conducting in-depth research and understanding GWPOP's values and goals, I developed a cohesive brand strategy that captured their essence.
I implemented a unified visual identity across their digital presence, creating a distinct and memorable brand experience. From their website to social media channels, every touchpoint reflected their unique voice and message. The result? A strong and consistent brand that resonated with its target audience and propelled its mission forward.
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD