Bringing GWPOP’s Mission to Life Through Creative Strategy
Good World Power of Peace
Media & Entertainment
I created a captivating website for GWPOP that engages visitors, sells merchandise, attracts artists and volunteers, and promotes their annual music festivals. It has increased engagement, supported youth mental health, and expanded knowledge for voter registration.
Good World Power of Peace
Good World Power of Peace (GWPOP) is a nonprofit promoting peace, social justice, and unity through community-driven events like the Peace Festival and Intent Talks. They also run an e-commerce shop, using merchandise sales to fund grassroots programs and campaigns.
Action
GWPOP had incredible programs—but lacked a cohesive digital presence. I stepped in to shape strategy, content, and branding across channels. From increasing festival attendance to boosting merch sales, I built campaigns that connected their mission with real people.
I developed and launched a new brand strategy, consolidating multiple logos and fragmented visuals into one unified identity. I then rolled that out across their website, social media, email, and e-commerce—creating a seamless brand experience rooted in GWPOP’s core values.
I also wrote and designed multi-channel campaigns to promote Peace Festival, Intent Talks, and their puzzle-themed merchandise—targeting peace-driven communities and puzzle enthusiasts alike.
Good World Power of Peace
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GWPOP's brand is comprised of a clean and playful aesthetic. The use of light blue conveys trust and reliability, while orange adds energy and excitement. The accent color green represents growth and positive change. The fonts, Poppins Semi Bold and Avenir Light create a harmonious balance between modernity and readability.
Poppins Semi Bold
ABCDEFGHUKLMNOPORSTUVWXYZabcdefghiiklmnoparstuvwxyz1234567890!@#$%^&*0
Avenir Light
ABCDEFGHUKLMNOPORSTUVWXYZabcdefghiiklmnoparstuvwxyz1234567890!@#$%^&*0
The Result?
A brand that finally reflected the heart of GWPOP, and digital campaigns that helped grow awareness, attendance, and revenue to support their mission.
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD