My Journey as Communications Manager at UC Students for Transparency, Implementing Impactful Marketing Initiatives to Amplify Transparency and Empower Our Community.
University of California Students for Transparency
Media & Entertainment
As a co-founder of UCST, I designed an immersive web platform to promote transparency in the UC system. Our meticulously researched content inspired action, fostering a dynamic community of advocates and fueling a growing movement for change.
University of California Students for Transparency
As the Communications Manager for UC Students for Transparency (UCST), I had the incredible opportunity to lead a team of 10 creative specialists in executing powerful marketing campaigns and promoting transparency and accountability initiatives. UCST is a student-led organization dedicated to advocating for transparency in various sectors, including campus policy, public health, and accountability.
The Challenge
UCST aimed to create meaningful change and raise awareness on critical issues affecting the community, including Covid-19 vaccination adoption, campus policy, and public health. As the Communications Manager, my task was to develop and implement effective marketing strategies that would amplify our message and expand our outreach.
Action
Managing a team of 10 creative specialists, I coordinated tasks, planned content, and provided essential editing support using Trello. Leveraging various social media platforms, we achieved remarkable weekly growth, generating 150k+ impressions across Gaucho4Transparency's (G4T) multi-channel presence. To address the pressing issue of Covid-19 vaccination, we launched a highly successful marketing campaign. Our efforts were pivotal in persuading county leaders to pass local legislation and helped secure over 1.5k early vaccine adopters through social graphics. To enhance our brand presence during challenging times, I developed a brand identity, content calendar, and a user-friendly website. These efforts bolstered brand awareness among our target audience during lockdown.
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Metric Results
1M+
2K+
1.5K+
Check out our fantastic social media results! We made waves with over 1 million monthly social impressions, reaching a huge audience. Our platform experienced steady growth with an average follower increase of over 2,000 per month, indicating the growing interest and engagement from students and supporters. And guess what? We even helped get over 1,500 early adopters of the initial COVID-19 vaccine in the first week it was available through our social links.
Create a captivating comic series that simplifies complex COVID-19 information into relatable scenarios, aiming to educate and promote the adoption of safe practices.
Utilize a sans-based font that complements the artistic style of the comic and adds a cohesive visual appeal to the overall design.
Incorporate anthropomorphic buildings that are easily identifiable by our target audience to infuse a playful and distinctive tone into a serious topic, making it relatable and engaging for our audience.
Employ a charming and straightforward art style that allows for quick replication in future issues of the series, ensuring efficiency and consistency while maintaining an appealing visual aesthetic.
Educational Comic Series
Physical Results
Through our initiatives and advocacy campaigns, UCST achieved remarkable success. Our Covid-19 marketing campaign significantly contributed to the passage of crucial local legislation, making a tangible impact on public health. By fostering partnerships and securing interview opportunities with local news outlets, we expanded G4T and UCSPH's outreach, amplifying our advocacy efforts, funding social projects, and selling UCST branded merchandise.
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"Kalle has the ability to take even the most complex ideas and break them down into actionable steps to create a finished product. Kalle was an empowering leader who recognized the strengths of each of our team members. I know without a doubt that Kalle would be a valuable asset to any team he's part of. "
Michelle Lee
Earned Media Associate, Golin