Driving Community Health Through Digital Strategy at BCHD
Beach Cities Health District (BCHD) is a public agency committed to preventative healthcare—offering everything from free fitness classes and mental health programs to walk-to-school initiatives that promote healthy living in Redondo, Hermosa, and Manhattan Beach.
Action
I supported key health campaigns, assisted with public events, and designed content to drive community involvement. I used Adobe Creative Cloud to craft social-first visuals, optimized posts through data-driven insights, and monitored performance to sharpen campaign strategy.
On the community side, I helped organize and promote events that brought BCHD’s wellness programs directly to residents, boosting visibility, attendance, and participation.
Result
Increased social media engagement, improved campaign performance, and stronger awareness of BCHD’s services. By aligning content, design, and community connection, I helped make preventative care more visible, and more actionable, for thousands of local residents.
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD