Utilizing Digital Strategy at Beach Cities Health District to Drive Marketing Initiatives and Amplify Their Mission of Preventative Healthcare.
Beach Cities Health District (BCHD) is a public agency dedicated to enhancing community health and well-being in the beach cities area. With a mission to provide innovative services and programs, BCHD aims to improve the quality of life through preventative healthcare for residents through various initiatives, including free fitness classes, walk-to-school programs, and mental health support services.
Action
Leveraging my Community Relations expertise at BCHD, I drove impactful marketing campaigns, analyzed social media metrics to optimize engagement, and fine-tuned online advertising for enhanced brand visibility. Using Adobe Cloud tools, I designed targeted campaigns to attract and persuade audiences. Overseeing public events and supporting community engagement, I fostered involvement and encouraged participation in BCHD's health initiatives. Through in-depth research, I created engaging content to raise awareness and promote BCHD's programs and services.
Result
I successfully increased audience engagement across social media platforms, improved campaign performance with higher conversion rates and event attendance, enhanced brand visibility within the community, fostered community involvement through engaging events, and raised awareness about BCHD's programs and services, ultimately leading to improved community health outcomes.
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD