Utilizing Digital Strategy at Beach Cities Health District to Drive Marketing Initiatives and Amplify Their Mission of Preventative Healthcare.
Beach Cities Health District (BCHD) is a public agency dedicated to enhancing community health and well-being in the beach cities area. With a mission to provide innovative services and programs, BCHD aims to improve the quality of life through preventative healthcare for residents through various initiatives, including free fitness classes, walk-to-school programs, and mental health support services.
Action
Leveraging my Community Relations expertise at BCHD, I assisted with impactful marketing campaigns and analyzed social media metrics to optimize engagement and enhance brand visibility. Using Adobe Cloud tools, I designed targeted content to attract and persuade audiences. Assisting with public events and supporting community engagement, I fostered involvement and encouraged participation in BCHD's health initiatives. Through in-depth research, I created engaging content to raise awareness and promote BCHD's programs and services.
Result
I successfully increased audience engagement across social media platforms, improved campaign performance, enhanced brand visibility within the community, fostered community involvement through engaging events, and raised awareness about BCHD's programs and services, ultimately leading to improved community health outcomes.