Kalle Noble

UC Santa Barbara

Communication

Los Angeles

Silverlake

I can snap all my fingers

simultaneously

The Importance of

Digital Marketing

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I'm a digital marketer

working hybrid in the heat from Los Angeles, California.

The past 5 years have been an exciting journey of creating remarkable marketing campaigns that captivate audiences, boost brand recognition, and deliver real outcomes.

Lately, my time has gone toward running global outreach initiatives as the Communications Specialist at the Center for Human Rights and Constitutional Law. I've snagged top spots in those coveted search engine results thanks to savvy SEO techniques and social listening!

I'm absolutely fascinated by how social media blends behavioral psychology, creativity, and analytics. My background is in social and behavioral sciences and design, but I'm continuously seeking ways to expand my knowledge. With 15 certifications and counting from Social Media Optimization to design theory, I'm constantly looking to stay ahead in the ever-evolving field of marketing.

My Tips For Maximizing Productivity

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I'm Kalle.

Kah - Luh

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What are your greatest strengths and weaknesses?

I've embraced the fact that there will always be other marketers with longer tenure and that there will always be more to learn. But you know what? I've turned it into a strength by channeling my passion for continuous learning. I love taking on new challenges and seeking feedback to grow. This mindset has helped me create successful marketing plans, build engaging web presences, and develop killer social media strategies for various organizations.

What is a marketing trend or campaign you liked?

I absolutely loved Dollar Shave Club's "Our Blades Are F***ing Great" campaign! It was hilarious and just refreshingly straightforward.

A successful campaign requires capturing attention and connecting with your audience to ignite action. It should deliver a clear and captivating message, be creative and memorable, and evoke emotion, all within the first moments. Nowadays, audiences are much more skeptical and cautious, so authenticity and emotional appeals are crucial to breaking those barriers and creating genuine connections.

How do you manage the launch of a new product?

I begin by diving deep into market research and analyzing the competition to establish a strong position from the get-go. Collaborating closely with cross-functional teams, we align goals and timelines, ensuring a seamless process. Post-launch, continuously tracking metrics and gathering audience feedback is essential to determining the effectiveness and discovering ways to improve!

What motivates you when navitgating difficult situations?

I'm passionate about bringing value to audiences through work I can proudly showcase. Knowing that my efforts could potentially influence buyers' decision-making process keeps me motivated and inspired. When confronted with challenges, I approach them with a calm and patient mindset, confident that maintaining composure leads to effective results.

When you’re balancing multiple projects, how do you keep yourself organized?

Staying organized is key, determining what to prioritize often comes down to a combination of deadlines, team involvement, and importance. I'm all about meticulous note-taking and updating calendars to stay on top of deadlines. If I ever feel like I need more time or things are getting overwhelming, I'm not afraid to speak up and ask for support. For instance, I find myself juggling multiple projects these days, so I make sure to self-schedule time for my weekly tasks first. Then, I focus on major projects and, if needed, delegate smaller tasks to lighten the load.

I love being a digital marketer because it allows me to learn and grow constantly. It's not just a job for me; it's a mindset of continuous improvement. If I don't stay up to date and keep in touch with the world, I'll be out of work before you know it! Staying subscribed to newsletters, connecting with fellow industry folks, and even listening to informative audiobooks during my daily commute are just a few of the ways I enjoy keeping up to date.

Once I'm clocked out and not geeking out over marketing stuff, I love supporting my friends by deciphering their own calling because, let's face it, figuring out what you want to do can be half the challenge. You can also often find me watching political satire, adventuring out with my partner, playing with my cat, hosting lively game nights, or getting lost in narrative-driven single-player games.

Benjamin, she/her

Meteora, Greece

I'm Kalle.

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