Driving community engagement through creative strategy in graphic design with Gaucho Gaming.
Gaucho Gaming, UC Santa Barbara's largest hub for eSports enthusiasts, stands as a testament to the power of community in the digital age. As a graphic designer for this dynamic organization, I contributed to its growth and success through innovative design solutions and strategic collaborations, allowing it to grow as an organization for future students to enjoy.
Action
In my role as a graphic designer for Gaucho Gaming, I took on the challenge of crafting visually compelling assets that resonated with our audience and elevated the brand's presence across various platforms. By collaborating with partners such as Team Liquid, LogitechG, HyperX, and Twitch Student, I played a pivotal role in amplifying our reach and engagement.
My contributions extended beyond aesthetics; I curated a suite of digital assets tailored to enhance the promotion of eSports tournaments, Twitch streams, and quarterly LAN events. Through strategic design choices and a keen understanding of our audience, I delivered high-impact graphics that captivated our community and attracted new members.
Result
Through my efforts, Gaucho Gaming experienced substantial growth. Attendance at events doubled, and membership increased by 15%. Notable successes included promoting the "UCSB x UCLA Summer Splash" event, which attracted over 1,050 attendees due partly to my digital assets. Major events like The Nintendo Switch: Together Tour saw attendance surpassing 1,000 participants.
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD