Designed for UCSB’s largest esports org, doubling event turnout and attracting 1K+ attendees through strategic design.
Gaucho Gaming is UC Santa Barbara’s largest esports and gaming org—home to a passionate community of players, streamers, and fans. As a Graphic Designer, I helped shape the visual identity that powered its growth and made every event feel like a moment worth showing up for.
Action
I created graphics that did more than look good, they built hype. Whether it was tournament promos, Twitch stream overlays, or LAN event assets, my designs helped boost visibility, drive attendance, and keep the community engaged.
I collaborated with major partners like Team Liquid, LogitechG, HyperX, and Twitch Student, making sure every deliverable aligned with both our brand and theirs. From Twitch banners to full event packages, I designed with intention and impact.
Result
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15% increase in membership
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Event attendance doubled across key activations
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1,050+ attendees at UCSB x UCLA Summer Splash
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Over 1,000 participants at the Nintendo Switch: Together Tour
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Created branded digital asset kits for streamers and team leads
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Designed cross-platform graphics for Instagram, Discord, Twitch, and YouTube
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Developed scalable templates for recurring event series
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Ensured all designs matched the vibe of gaming culture, bold, clear, and community-driven
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD