Reel Loud Film & Arts Festival
Media & Entertainment
During the pandemic, I revamped Reel Loud, boosting website traffic by 82% and achieving record-breaking attendance. The new theme, SEO strategies, and optimized content transformed the website into a vibrant hub for artists, filmmakers, and bands, fostering community and connection through art.
Reel Loud Film and Arts
As a Digital Marketing Specialist at Reel Loud, I focused on Elevating Events with Impactful Strategies, Amplifying Artistic Expression.
Reel Loud Film and Arts Festival is an annual event that celebrates the vibrant world of film and arts. As an Digital Marketing Specialist, I had the opportunity to contribute to the festival's success by implementing innovative marketing strategies.
Action
I incorporated a new event theme into various channels to make a lasting impact. This involved revamping the festival's website from the ground up, creating social media video campaigns, and crafting persuasive messaging for paid advertising. By leveraging these tactics, we were able to create buzz and generate excitement, resulting in the highest-attended event in 30 years with over 600+ attendees.
Results
My efforts led to significant outcomes for Reel Loud Film and Arts Festival. We witnessed an impressive 82% increase in website traffic, thanks to our implementation of effective web design, SEO techniques, and content marketing strategies. This boosted online visibility and attracted a larger audience, expanding the festival's reach and impact. Additionally, I played a crucial role in fostering seamless internal communication between the creative and social teams. By ensuring effective collaboration and timely execution of marketing initiatives, we were able to deliver a cohesive and impactful festival experience.
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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."
Dan Smith
Communications Manager, BCHD