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I design the campaign, build the page, and fix the tech behind it.
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Featured Case Study
Liebert Cassidy Whitmore
At a 120-attorney California law firm, I helped recover five quarters of unbilled training fees, rebuilt the brand in three weeks, and built AI workflows the team adopted.
I managed interconnected systems across digital training products, publications, webinars, brand standards, and billing workflows.
Industry
Legal & Professional Services
Role
Senior Marketing Technology Coordinator
Team
Marketing, Training, Accounting, attorneys, vendors
Platforms
Cvent, WordPress/LexBlog, Issuu, Nexl, Adobe, Canva, ChatGPT
I started @ucsb.party anonymously, co-founded Gauchos 4 Transparency, and led a 19-person creative team behind the scenes. Covered by CalMatters, Noozhawk, and KEYT.
Building a Distributed
Creative Operating System
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1M+ monthly impressions within 3 months
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1,500+ vaccine sign-up clicks in week one
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Led 19-person team
I led the rebuild of a human rights law organization's five websites on one platform. Bounce rate fell 29% and monthly traffic grew 15%.
Five Outdated Websites,
One Platform
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Led five site redesigns on one platform
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Consolidated tech, removing redundancies
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Set up Google Ad Grants, up to $10K/mo
Earlier Work, Lasting Impact
Websites, campaigns, and events from before LCW.
Full Archive Available
Want to see more? I keep a private archive of past projects and files.
+82%
Website Traffic
3x
Social followers
600+
Drive-In Tickets
Reel Loud Film and Arts Festival
REBRAND + EVENT MARKETING • KN Studios
I helped develop a 30-year student film festival's theme, Reimagine Connection, for its 2021 drive-in edition, then rebuilt the website, ran social, and edited the video ad. The festival sold a record 600+ tickets.
Brand
Web
Social
Video
Let's Make Complex Marketing Easier to Operate
Interested in in-person and hybrid marketing coordinator roles across technology, creative, branding, and digital experience in Los Angeles.
"Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so."
Sarah Kahn
Legal Director, CHRCL
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