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Gaucho Gaming

Gaming & eSports

At Gaucho Gaming, UCSB's leading gaming organization, I leveraged my skills to produce visually captivating graphics to amplify their mission and extend their influence.

Case Study

Great design is more than just eye candy—It's about creating visuals that effectively communicate your brand's message, captivate your audience, and drive specific results. To achieve this, I begin by understanding your brand and target audience, conducting research, and analyzing competitors. From there, I translate your brand into compelling visuals, whether it's social media posts or print advertisements. By leveraging the power of good graphic design and collaboration, we can elevate your brand recognition, boost engagement, and drive conversions that propel your business forward.

Apple Music Graphic Design Subway Billboard Mockup

Apple Music (Spec Work)

Music Streaming

Overview

In my spec work for Apple Music, I created a marketing campaign highlighting the unique selling point of the service: the ability to download music for offline listening. With a consistent visual identity, I showcased three scenarios where this feature provided convenience: underground in a subway, in areas with poor service, and while traveling internationally. The campaign aimed to emphasize the versatility and convenience of Apple Music, enticing users to embrace the service for uninterrupted music enjoyment.

Apple Music Desert Billboard Graphic Design Mockup

To showcase the unique selling point of having music in areas with poor connection, I scouted locations in Joshua Tree where cellphone reception was nonexistent.

To match the billboard's aspect ratio, I utilized Photoshop to create additional background elements in certain images.

I ensured consistency by instructing talent to pose in a similar way and use Apple products across all shots, creating a cohesive visual look for the billboard advertisements, while also acting as cross-promotion for other Apple products.

Each of the three billboards targeted a different audience while highlighting the same selling point. The advertisements featured trendy models with a minimalist aesthetic to align with Apple's branding.

Each image was accompanied by a captivating tagline tailored to its specific target audience.

Check out the out-take photos.

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Incorporating values

The graphics embody Apple Music's brand of modern aesthetic and resonate with the target audience by showcasing featuring a variety of models that appeal to a range of demographics. Placing the advertisements strategically in areas that match the situation highlights the value of Apple Music's offline music feature and the reliability of necessity for the feature. Compelling graphics can create impactful marketing campaigns by capturing a story in a single image, evoking emotions, and delivering a clear call to action.

Apple Music Airport Billboard Graphic Design Mockup

Project Reunify

Public Interest

I edited impactful videos for Project Reunify, highlighting their mission to protect and reunite immigrant children, capturing their story and rallying support through compelling visuals and storytelling.

Video production is a powerful marketing tool that drives results by captivating your audience and boosting brand engagement. From short-form social media content to long-form brand stories, I create videos tailored to your message and audience. With the right combination of scripting, filming, editing, and post-production, videos can create an emotional impact, enhance brand awareness, and increase audience engagement.

Reel Loud Film & Arts Festival

Media

Overview

I produced a series of impactful videos, crafting captivating and engaging content to promote Reel Loud's events. The first video introduced the festival's theme, "Reimagine Connection," showcasing safe interactions among friends in a post-lockdown world. Taking on multiple responsibilities, including acting, editing, and idea development, I brought the concept to life. The second video was a strategic advertisement, boosting last-minute ticket sales through compelling visuals and enticing messaging. Lastly, I crafted a recap video shared on social media to foster community engagement and build anticipation for future events.

This strategic approach contributed to the event's tremendous success, attracting over 600 attendees and fostering real-world engagement beyond the screens.

While originally intended to feature a character transported across different videos, we adapted the concept due to resource limitations.

As a Los Angeles native, I scouted locations and identified the Hollywood/Vine Metro station as a potential setting.

The goal was to transport viewers to a place of film appreciation, aligning with the festival's theme of reimagining connection.

The Reel Loud promotional video served as a captivating introduction to the festival, showcasing various film appreciation spots across Los Angeles.

Incorporating values

Through compelling storytelling and emotional appeal, we created short and impactful videos that showcased the festival experience and resonated with viewers. A great part of our success was due to understanding the audience's preferences and needs. We intentionally crafted videos that generated excitement and built a sense of community among attendees. Our final video was meant to showcase the experience and goodwill we had created with those who engaged with us as well as create anticipation for the following year's event for those who had not attended.

Center for Human Rights and Constitutional Law

Public Interest

I created compelling weekly articles, social media posts, and website copy for CHRCL, enhancing our brand, fostering community engagement, and driving traffic to our website for impactful class action litigation in the United States.

Case Study

Copywriting is a vital component of marketing that drives specific results and amplifies your brand's message. Effective copywriting connects with your audience, evokes emotions, and compels action. From engaging website copy to captivating social media posts and persuasive email campaigns, each piece of copy is carefully crafted to resonate with your audience and drive desired outcomes.

Beach Cities Health District

Healthcare

Example Article

See the writing process for an unused article

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Overview

At BCHD, my main focus was to raise awareness of our healthy living events in the beach cities area. We aimed to build our brand, foster goodwill within our community, and promote health in the Redondo Beach, Hermosa Beach, Manhattan Beach, and El Segundo areas. I focussed on communicating the value and benefits of attending our events, highlighting their positive impact on health and well-being through engaging articles, social media posts, and video scripts encouraging participation.

Beach Cities Health District Social Media Copywriting Mockup

Social Example

See behind-the-scenes unused graphics

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Incorporating values

Crafting compelling copy is at the heart of BCHD's communications strategy. We ensure our messaging aligns with our brand and resonates with our target audience. By breaking down complex health jargon and evoking emotion, we inspire action and encourage a healthy lifestyle. My goal was to create copy that doesn't feel like typical marketing but speaks directly to our audience's needs and desires. Whether it's through social posts that provide quick bites of information or longer-form videos that inform and inspire, I strive to create content that drives engagement and encourages health.

Keyword Research

In this step, you conduct thorough research to identify the keywords and phrases that your target audience uses when searching for products, services, or information related to your business. By understanding the search intent behind these keywords, you can optimize your content to align with what users are looking for, improving your chances of ranking higher in search engine results. For even better results it's best to understand what keywords your competitors are using and work backward from there.

On-Page Optimization

This involves optimizing various elements on your website's pages to improve their visibility and relevance to search engines. Key aspects of on-page optimization include optimizing meta tags (such as title tags and meta descriptions), incorporating target keywords naturally into your content, structuring headings properly, and ensuring your URL structure is clean and descriptive. By implementing on-page optimization techniques, you make it easier for search engines to understand and rank your content.

Technical SEO

Technical SEO focuses on improving the technical aspects of your website to enhance user experience and search engine crawlability. It includes optimizing site speed to ensure fast loading times, making your website mobile-friendly and responsive, optimizing site architecture and internal linking for better navigation, and ensuring search engines can crawl and index your web pages effectively. Technical SEO helps search engines understand and interpret your website's content, leading to improved visibility in search results.

Off-Page Optimization

Off-page optimization involves activities conducted outside of your website to improve its authority and reputation in the eyes of search engines. This typically includes building high-quality backlinks from reputable and relevant websites, as well as engaging in social media promotion to increase brand visibility and generate organic traffic. By acquiring backlinks from authoritative sources and establishing a strong online presence, you can boost your website's credibility and improve its rankings in search engine results.

Sep 17, 2022 • 4 min read
Targeting the Gen Z Gamer: Understanding and Captivating the Next Generation of Gamers

Gaming

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To Keep Reading See my Blog

Content Creation

As a versatile content creator, I thrive on crafting engaging written content, bringing stories to life through captivating videos, and creating visual magic with unique designs. Take a moment to explore each section and immerse yourself in the art of storytelling.

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"Kalle did a thorough analysis of our social media efforts, establishing metrics to improve audience engagement and identifying trends to improve our outreach. Kalle is very thoughtful and creative and our team was able to rely on him to do tasks and events independently."

Dan Smith

Communications Manager, BCHD

Gaucho Gaming

Gaming & eSports

Apple Music (Spec Work)

Music Streaming

Overview

Incorporating values

Project Reunify

Overview

Incorporating values

Overview

Incorporating values

Keyword Research

On-Page Optimization

Technical SEO

Off-Page Optimization

To Keep Reading See my Blog

Content Creation

Let's Get Started

My Content

Let's Connect

Contact