Copywriting is a vital component of marketing that drives specific results and amplifies your brand's message. Effective copywriting connects with your audience, evokes emotions, and compels action. From engaging website copy to captivating social media posts and persuasive email campaigns, each piece of copy is carefully crafted to resonate with your audience and drive desired outcomes.
Overview
At BCHD, my main focus was to raise awareness of our healthy living events in the beach cities area. We aimed to build our brand, foster goodwill within our community, and promote health in the Redondo Beach, Hermosa Beach, Manhattan Beach, and El Segundo areas. I focussed on communicating the value and benefits of attending our events, highlighting their positive impact on health and well-being through engaging articles, social media posts, and video scripts encouraging participation.
Incorporating values
Crafting compelling copy is at the heart of BCHD's communications strategy. We ensure our messaging aligns with our brand and resonates with our target audience. By breaking down complex health jargon and evoking emotion, we inspire action and encourage a healthy lifestyle. My goal was to create copy that doesn't feel like typical marketing but speaks directly to our audience's needs and desires. Whether it's through social posts that provide quick bites of information or longer-form videos that inform and inspire, I strive to create content that drives engagement and encourages health.
Keyword Research
In this step, you conduct thorough research to identify the keywords and phrases that your target audience uses when searching for products, services, or information related to your business. By understanding the search intent behind these keywords, you can optimize your content to align with what users are looking for, improving your chances of ranking higher in search engine results. For even better results it's best to understand what keywords your competitors are using and work backward from there.
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Content Creation
As a versatile content creator, I thrive on crafting engaging written content, bringing stories to life through captivating videos, and creating visual magic with unique designs. Take a moment to explore each section and immerse yourself in the art of storytelling.
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Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.
Sarah Kahn
Legal Director, CHRCL