Phone Social Media Shade Goucho Gaming.png

Gaucho Gaming

Gaming & eSports

At Gaucho Gaming, UCSB's leading gaming organization, I leveraged my skills to produce visually captivating graphics to amplify their mission and extend their influence.

Case Study

Good design isn’t just pretty, it’s purposeful. It tells a story, captures attention, and makes sure your message lands where it’s supposed to.

When I design, I don’t start with the colors, I start with the “why.” I dig into the brand, the audience, the goals, and the context. Whether it’s a social media post, print ad, or full campaign rollout, I build visuals that speak clearly, feel intentional, and drive results.

Apple Music Graphic Design Subway Billboard Mockup

Apple Music (Spec Work)

Music Streaming

Spec Campaign

For my Apple Music concept, I focused on one standout feature: offline listening—something that’s actually useful but rarely marketed well.

I built a sleek, story-forward campaign that follows three scenarios where connection is spotty:

Underground on a subway
Traveling internationally
Stuck somewhere with no signal (we’ve all been there)

The visuals reflected Apple’s minimal, modern aesthetic while showcasing a diverse range of people in real-world situations. Strategic placements, like ads in metro stations or airports, turned the feature into a must-have, not just a nice-to-have.

Because sometimes, the story is in the setting, and the design just needs to make it click.

Apple Music Desert Billboard Graphic Design Mockup

To showcase the unique selling point of having music in areas with poor connection, I scouted locations in Joshua Tree where cellphone reception was nonexistent.

To match the billboard's aspect ratio, I utilized Photoshop to create additional background elements in certain images.

I ensured consistency by instructing talent to pose in a similar way and use Apple products across all shots, creating a cohesive visual look for the billboard advertisements, while also acting as cross-promotion for other Apple products.

Each of the three billboards targeted a different audience while highlighting the same selling point. The advertisements featured trendy models with a minimalist aesthetic to align with Apple's branding.

Each image was accompanied by a captivating tagline tailored to its specific target audience.

Check out the out-take photos.

Button

Incorporating values

Design should never just decorate. It should communicate. When done right, it:

Builds trust and brand consistency
Makes complex messages instantly understandable
Boosts engagement and action through clarity and emotion

And when paired with strategy and research? That’s when design moves people, not just pixels.

Apple Music Airport Billboard Graphic Design Mockup

Project Reunify

Public Interest

I edited impactful videos for Project Reunify, highlighting their mission to protect and reunite immigrant children, capturing their story and rallying support through compelling visuals and storytelling.

Video isn’t just about views, it’s about feeling. Whether it’s a 15-second promo or a full event recap, I craft videos that connect, not just collect clicks.

From scripting and storyboarding to editing and production, I focus on what makes a moment stick—emotion, clarity, and a strong visual pulse.

Reel Loud Film & Arts Festival

Media

Overview

At Reel Loud, I produced a series of short-form videos that helped define the festival’s vibe, boost attendance, and build a real sense of community around the event.

“Reimagine Connection” explored what it meant to safely reconnect post-lockdown. I developed the concept, edited the footage, and even acted in it, making the message feel personal and real.
A strategic push to drive last-minute ticket sales, this piece used sharp visuals and clear value-driven messaging to convert interest into action.
Created to highlight festival highlights and celebrate our audience, this video helped wrap the event with heart, and build anticipation for the next year.

This strategic approach contributed to the event's tremendous success, attracting over 600 attendees and fostering real-world engagement beyond the screens.

While originally intended to feature a character transported across different videos, we adapted the concept due to resource limitations.

As a Los Angeles native, I scouted locations and identified the Hollywood/Vine Metro station as a potential setting.

The goal was to transport viewers to a place of film appreciation, aligning with the festival's theme of reimagining connection.

The Reel Loud promotional video served as a captivating introduction to the festival, showcasing various film appreciation spots across Los Angeles.

Incorporating values

We leaned into emotion and timing. I made sure every video wasn’t just a highlight reel—but a touchpoint. Something people saw and said, “Yeah, I want to be there next time.”

Because great video isn’t about showing off. It’s about showing up—for your audience, your message, and your mission.

Center for Human Rights and Constitutional Law

Public Interest

I created compelling weekly articles, social media posts, and website copy for CHRCL, enhancing our brand, fostering community engagement, and driving traffic to our website for impactful class action litigation in the United States.

Case Study

I’m not here to sell. I’m here to speak to people. Good copy makes readers feel seen, it earns their trust, answers their questions, and nudges them to take the next step without shouting.

From web pages to emails to Instagram captions, I write like a human, for humans. No filler. No fluff. Just clean, smart writing that aligns with brand voice and audience needs.

Beach Cities Health District

Healthcare

Example Article

See the writing process for an unused article

Button

Overview

At BCHD, my focus was making health feel personal, not clinical. I created content to promote events, build brand trust, and encourage people in Redondo, Hermosa, Manhattan Beach, and El Segundo to show up for their well-being.

Beach Cities Health District Social Media Copywriting Mockup

Social Example

See behind-the-scenes unused graphics

Button

Incorporating values

Writing social posts that were short, helpful, and friendly
Scripting community health videos that inspired action
Crafting articles that broke down health jargon into real, usable advice

The tone was always approachable and empowering, because public health only works if people engage with it.

Keyword Research

I dig into how real people search. That means finding high-intent, human-sounding keywords and looking at what competitors rank for—then building content that earns clicks and trust.

Sep 17, 2022 • 4 min read

5 Ways Marketing Strategy Parallels My Everyday Life

Strategies

Button

To Keep Reading See my Blog

Content Creation

I create content that makes sense and gets results, from video and web copy to visual design. It’s all about telling the right story in the right way.

Let's Get Started

You know about me, let's talk about you.

Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so.

Sarah Kahn

Legal Director, CHRCL

Gaucho Gaming

Gaming & eSports

Apple Music (Spec Work)

Music Streaming

Spec Campaign

Incorporating values

Project Reunify

Overview

Incorporating values

Overview

Incorporating values

Keyword Research

On-Page Optimization

Technical SEO

Off-Page Optimization

To Keep Reading See my Blog

Content Creation

Let's Get Started

You know about me, let's talk about you.