CASE STUDY
Esports Content Seen 390K+ Times a Month
Gaucho Gaming is UCSB's largest esports organization. It ran weekly meetups, quarterly LAN events, and tournaments across nine games, and every event needed its own promo on four platforms. For three years, I made that content, plus sponsor content for Logitech G, HyperX, and Team Liquid.
KEY IMPACT
390K+
Monthly impressions
+15%
Membership growth
1,050+
Attendees at the UCSB x UCLA Summer Splash
1,000+
Participants at the Nintendo Switch: Together Tour stop
AT A GLANCE
Role
Content Creator
Team
Gaming and esports
Timeline
Oct 2017 - Sept 2020
WHAT I DID
Tournament promos
Templates for recurring event series, so every tournament looked like it came from the same club.
Stream graphics
Twitch overlays, banners, and asset kits for streamers and team leads.
Event packages
Full promo packages for weekly meetups, quarterly LAN events, and tournaments.
Sponsor content
Content for Logitech G, HyperX, and Team Liquid that fit their brands and ours.
FEATURED WORK
Games I made content for
League of Legends
Super Smash Bros.
Valorant
CS:GO
Rainbow Six Siege
Rocket League
Splatoon 2
Among Us
Jackbox
Tools and platforms
Adobe Suite, Canva
Discord
Twitch
Instagram, Twitter
Youtube
Let's Make Complex Marketing Easier to Operate
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"Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so."
Sarah Kahn
Legal Director, CHRCL