CASE STUDY
Center for Human Rights & Constitutional Law (CHRCL)
CHRCL uses law and advocacy to protect the rights of communities at the border and beyond-through litigation, policy, and education.
They needed marketing that could keep pace with their impact.
Public Interest Law
Public Interest Law
Public Interest Law
I worked with CHRL to advance their mission through strategic marketing, branding, and multi-channel communications.
Supporting everything from litigation updates to youth programs and community resources, I help simplify legal work into clear, compelling stories that mobilize support and drive action.
KEY IMPACT
+15%
Increase in organic website traffic
(Annual)
-29%
Reduction in email bounce rate
(Annual)
$10k/mo
Secured in recurring ad grants to scale our reach
Stronger
Engagement
Across social channels through consistent, targeted content
Consistent Brand
Unified identity rolled out across four core platforms
AT A GLANCE
Role
Marketing Coordinator
Industry
Public Interest Law
Team
Legal, Advocacy, Communications
Timeline
Ongoing
WHAT I DO
Strategy & Messaging
-
Develop email campaigns tied to litigation, advocacy. and community programs
-
Create clear, empathetic messaging for targeted audiences
Design & Multimedia
-
Create graphics, videos, and layouts for digital, print, and social
-
Maintain brand consistency across all touchpoints
Content & Storytelling
-
Write website copy, email content, and social posts
-
Highlight community voices and legal wins
Digital & Web
-
Manage and update four websites (CHRCL, Project
Reunify, LA Youth Center, CHRCL) -
Improve SEO, performance, and user experience
FEATURED WORK
TOOLS & PLATFORMS
Wix
Constant Contact
Google Analytics
Google Workspace
Social Media Platforms
I SUPPORT
Litigation updates
Know Your Rights Resources
Outreach campaigns
Programs & Workshops
Let's Make Complex Marketing Easier to Operate
Interested in senior and specialist roles across marketing technology, creative operations, marketing operations, brand systems, and digital experience.
"Kalle is a professional, talented, and thoughtful employee and colleague. He sets an extremely high standard for himself in all of his work and pays attention to perfecting every detail. He takes initiative to identify and address organizational needs without needing to be asked to do so."
Sarah Kahn
Legal Director, CHRCL