In 2020, I embarked on a project aimed at creating a compelling three-minute video advertisement for Ting Mobile. I wanted to leverage my skills in Final Cut Pro X, videography, drone photography, PowerPoint, and Photoshop to capture the attention of viewers and deliver key information about Ting's unique offerings.
To achieve this, I carefully crafted the advertisement to highlight the benefits of Ting's pay-as-you-go cell phone service. I wanted to emphasize the financial impact this approach can have over time, especially in light of the COVID-19 pandemic. To make the ad engaging and relatable, I made the narrator the voice of a potential customer, adding credibility and entertainment value to the overall message.
In the absence of physical presence due to the pandemic, I coordinated and directed a team of individuals remotely to capture the desired time-lapses for the video. I ensured clear communication to convey the desired angles and directions. I also managed the project timeline effectively, ensuring each team member completed their assigned tasks on time.
Additionally, I took charge of brainstorming and writing the script for the commercial. It was crucial for me to prioritize the benefits and features in an order that resonated with consumers during the challenging COVID-19 period. To bring the vision to life, I set up cameras on tripods and took on the role of both the filmmaker and actor, ensuring a cohesive and authentic advertisement.
The final result of my Ting Mobile spec work is a captivating video advertisement that effectively communicates the benefits of their unique service. The crisp visuals, voiceover, and carefully selected music captivate viewers, leaving a lasting impression. By presenting the financial advantages of Ting's pay-as-you-go model in the context of the COVID-19 pandemic, the ad strikes a chord with the audience.
Notably, I successfully integrated drone videography into the commercial, ensuring it seamlessly enhances the overall message rather than feeling forced or out of place. The cohesive and engaging theme of the advertisement adds an element of fun, making it memorable for viewers.
I am proud of the collaborative efforts and the dedication I put into this project. It demonstrates my ability to lead a team remotely, effectively manage deadlines, and deliver compelling marketing content.
