Executive Summary
Times are constantly evolving, and the music industry is no exception to these changes. Gone are the days when music lovers would visit local record shops for the latest albums. Today, digital streaming has become the primary method for accessing music and media. Streaming involves the transfer of music and video data to electronic devices, allowing users to begin playing the content before it's fully downloaded. This convenience has made streaming immensely popular and has created a lucrative market.
Recognizing the significant transformation taking place in the music industry, the founders of Syncresis saw an opportunity to create a unique streaming service. Our product, 'Syncresis,' is the future of digital streaming. What sets us apart from major competitors is our simultaneous video streaming capabilities. Unlike others, we offer users the ability to watch music videos alongside their favorite songs. Music videos have become an integral part of pop culture, and our service capitalizes on this by combining music and video streaming.
Moreover, we are proud to offer live video connectivity to major music events worldwide. With Syncresis, users can stream live performances by their favorite artists, enabling them to experience the thrill of concerts and festivals from the comfort of their homes. This feature, known as 'SyncLive,' has already gained immense popularity on social media and has contributed to our growing brand name and following. By expanding 'SyncLive' to connect with renowned music festivals like Coachella, Warped Tour, and Beyond Wonderland, we aim to resonate with our key demographic of young music listeners (aged 18-35). Furthermore, we offer special promotions and discounts for future events to enhance the festival experience for our users.
Understanding the concerns of musicians about the streaming industry, Syncresis is committed to establishing a mutually beneficial relationship with the main providers of our service. We distribute 75% of our revenues among record labels and individual artists, a 5% increase compared to our main competitors. In addition, our service serves as a direct marketing platform for musicians' events, leading to increased revenue. We also strive to form special partnership agreements with independent musicians, offering them support as they navigate the industry. This collaboration benefits both parties and satisfies the demand of our young followers for independent, lesser-known artists.
Syncresis is not just another streaming service; we offer high-quality, innovative, and groundbreaking material and services that redefine the music streaming experience. By providing simultaneous music and video streaming, live event connectivity, fair revenue distribution, and support for both established and independent musicians, we are ushering in a new era in music streaming.
In conclusion, our headquarters will be located at 801 E 7th Street, Los Angeles, CA 90021. Although our operations are primarily online, this location serves as the base for our company's activities.
Service Description
Service Description
Syncresis aims to revolutionize digital media streaming by offering an ad-supported and subscription-based service that connects users to musicians like never before. Digital streaming refers to the technique of transferring music and video data to electronic devices for continuous playback. Unlike digital downloads that require complete file downloads, streaming allows users to start playing media while it's being transferred. Following a successful model, we provide users with a vast database of digital streaming music through two options: a limited free membership supported by advertisements and a premium subscription for unrestricted access to all our offerings (see plan descriptions in the Appendix).
The name 'Syncresis' represents the fusion between sight and sound, where a mental connection is formed between what one sees and hears simultaneously. Syncresis embodies this concept by providing access to both streaming music and streaming video. Many talented artists produce exceptional music videos, yet there's a lack of platforms to access them. With Syncresis, we bridge this gap by integrating video streaming with relevant songs. We have also partnered with renowned concert and event production companies like Insomniac, AEG, and 4Fini to shape the future of music access. By subscribing to our service, users gain the ability to live stream their favorite musicians' performances. Additionally, through our collaboration with StubHub, we offer special promotions and discounts for upcoming events nationwide, creating an immersive experience for concert and festival enthusiasts.
We acknowledge the concerns expressed by musicians worldwide regarding their inadequate benefits from streaming. With guidance from former CEO Jay-Z, we have devised a clear and concise plan to establish a mutually beneficial relationship. We redistribute 75% of our revenue directly to music labels and individual artists based on the number of times their music is streamed, surpassing our major competitors by 5%. Our service also serves as a direct marketing channel for musicians' events, leading to increased revenue generation. Furthermore, we prioritize special partnership agreements with emerging independent musicians, providing them with assistance as they navigate the industry. As festival-goers increasingly seek representation from lesser-known artists, we strive to offer an extensive and up-to-date music catalog. As our service grows, we aim to reinvigorate the live music industry, benefiting consumers, our profits, and the artists themselves.
Legal Form:
Syncresis is structured as a Limited Liability Company (LLC). This legal form combines features of both business partnerships and corporations, offering advantages such as pass-through taxes and personal asset protection for owners. As an LLC, Syncresis is not required to hold annual meetings or record meeting minutes, providing flexibility in operations.
Mission Statement:
Syncresis is a subscription-based music streaming service that offers legally accessible music, live concerts, and a range of perks for the public to enjoy. We actively seek out and support developing artists while making it easy for Syncresis subscribers to discover and share new music. With our team of talented and creative employees curating a diverse selection of high-quality content, we aim to provide our targeted listeners and viewers with an exceptional streaming experience at affordable prices.
Goals & Objectives:
Development Goals:
Establish Syncresis as the most distinctive music streaming service within the first year of operation (Goal achieved).
Increase marketing efforts to enhance brand awareness.
Build word-of-mouth promotion through partnerships with music festivals, local coffee shops, and universities.
Expand networks with music labels and event organizers within the second year.
Formulate a list of potential partnership opportunities with recognized and unrecognized businesses.
Utilize social networking tools like LinkedIn to identify companies open to collaboration.
Plan appointments in advance by delegating responsibilities to our secretary.
Expand into a new, sustainable location within the third year.
Explore revenue generation opportunities and cost reduction strategies to allocate resources for a new location.
Work with a reliable real estate agent to evaluate suitable options aligning with our business needs.
Day-to-Day Goals:
Continuously improve customer satisfaction and retain loyal customers (Goal achieved).
Implement marketing strategies to keep consumers engaged and make their opinions influential.
Enhance employee satisfaction through ongoing support and monthly check-ins.
Establish external rewards such as "Employee of the Month."
Provide employees with the ability to customize their workstations to reduce stress and increase happiness.
Offer alternative work schedules like flextime.
Enhance management communication to foster a positive work culture.
Company History:
In October 2014, Project Panther Bidco Ltd., owned by Jay-Z, independently launched TIDAL, a global music and entertainment platform. TIDAL aimed to bring artists and fans together through unique music and content experiences. By March 2015, TIDAL had partnered with high-profile artists like Beyoncé, Kanye West, and Madonna.
However, TIDAL faced significant challenges as an independent music streaming business. It experienced a decline in rankings among competitors, controversy, and high-profile employee resignations. The company's goals and direction became unclear.
In April 2015, a group of entrepreneurs, including Gean Asayas, connected with Adrian Younge, a music producer from Linear Labs who had insight into Jay-Z's business ventures. With knowledge of TIDAL's shortcomings, the entrepreneurs purchased the company for nearly $20 million and rebranded it as Syncresis. Since then, Syncresis has focused on providing high-quality music, videos, and live concert streams at affordable prices. The company has expanded to 46 countries, offering a catalog of 40 million songs and over 130,000 high-quality videos. Despite competition from other streaming services, such as Spotify, Pandora, and Apple Music, Syncresis aims to convince music lovers that its service is the best choice available.
Financial Projections:
Syncresis is projected to start generating profits within 5 years of operation. In the first year, the company has shown a performance just below the break-even point. From years 3 to 5, Syncresis will either remain at or slightly below the break-even point as it continues to experience growth. During this phase, the company will focus on acquiring more paid subscribers, resulting in increased revenue and a shift from net losses to net income.
The primary source of revenue for Syncresis will be yearly Premium subscribers. Currently, the company has approximately 400,000 monthly subscribers and 200,000 yearly subscribers. By attracting more paid subscribers, Syncresis aims to generate substantial revenue. Additionally, the company will generate revenue from advertising to unsubscribed members. Last year, Syncresis earned over $6 million from advertising revenue alone.
Syncresis obtained a 5-year bank loan of $12 million on July 1, 2015, with an annual interest rate of 5%. The loan will be repaid through bi-annual payments. This loan was acquired in addition to $12 million of personal investments, totaling $24 million. Out of the $24 million, $20 million was used to acquire TIDAL. Currently, Syncresis is seeking an additional $10 million investment with a 15% equity stake to cover future yearly costs. The estimated annual cost for the company is $14 million, which includes salaries/wages, rent, streaming costs, legal copyrights, digital housing expenses, marketing, and miscellaneous expenses.
Syncresis offers customers two premium subscription options: a monthly subscription for $9.99 and a yearly subscription for $120. To attract future subscribers, Syncresis will offer a Festival Tag Discount to individuals who visit a Syncresis booth at any music festival where the company is participating. This discount will be in the form of a promo code, providing a 15% discount on either the yearly or monthly subscription when signing up for a paid Syncresis subscription.
Sales Forecast
Services sold: A monthly/yearly subscription to an online streaming music service.
Subscription prices:
Monthly Subscription: $9.99
Monthly Subscription (Festival Discount Tag): $8.50
Yearly Subscription: $120
Yearly Subscription: $100
Number of subscriptions sold each month:
Monthly Subscribers: 400,000
Total Revenue: 3,996,000
Monthly Subscribers (Festival Discount Tag): 350,000
Total Revenue: 2,975,000
Yearly Subscribers: 200,000
Total Revenue: 24,000,000
Yearly Subscribers (Festival Discount Tag): 50,000
Total Revenue: 35,971,000
Loan & Investment Proposal
Amount requested
Personal Investment: 2,000,000 per person (x6) = 12,000,000
Bank Loan: 12,000,000
Outsider Investment: 10 Million @ 15%
Purpose and uses of funds:
To help pay for the first year’s expenses and costs of $14,056,705
Buy Out Tidal: $20.000,000
Yearly Cost, Year 1: $14,056,705
SYNCRESIS Total Networth: $34,056,705
Loan Details
$12,000,000, %5, 5-year loan issued on July 1, 2015
Payments will be made bi-annually
Payment Schedule:
Date Payment Bi-annual Interest
January 1, 2016 1,200,000 300,000
July 1, 2016 1,200,000 300,000
January 1, 2017 1,200,000 300,000
July 1, 2017 1,200,000 300,000
January 1, 2018 1,200,000 300,000
July 1, 2018 1,200,000 300,000
January 1, 2019 1,200,000 300,000
July 1, 2019 1,200,000 300,000
January 1, 2020 1,200,000 300,000
July 1, 2020 1,200,000 300,000
Income Statement
December 31, 2016
Revenues
Gross Sales: $37,492,500
Less: Sales Discounts $1,521,500
Add: Advertising Revenues: $6,319,700
Less: Music Redistribution $31,718,025
Net Sales: $10,572,675
Cost of Goods Sold
Computers/Software $80,000
Office Furnishings/Supplies $25,000
Legal (Copyrights/ Music Contracts) $5,000,000
Digital Hosting and Storage Costs $250,000
Total Cost of Goods: $5,355,000
Gross Profit: $5,217,675
Operating Expenses
Selling Expenses
Advertising Expense $2,500,000
Total Selling Expenses $2,500,000
General Expenses
Streaming Cost $4,503,400
Salaries and Wages Expense $2,068,530
Rent Expense $55,000
Utilities Expense (WiFi/Elect.) $200
Miscellaneous $100,000
Total General Expenses: $6,727,130
Total Operating Expenses: $9,227,130
Net Loss: $4,009,455
Statement of Cash Flows
For the Year Ended December 31, 2016
Cash Flows from Operating Activities:
Cash Received from Customers $10,572,675
Operating Expenses ($9,227,130)
Net Cash Provided from Operating Activities: $1,345,545
Cash Flows from Investing Activities
Computer/Software ($80,000)
Office Furnishings/Supplies ($25,000)
Legal (Copy Rights/ Music Contracts) ($5,000,000)
Digital Hosting Storage ($250,000)
Net Cash Provided from Investing Activities: -$5,355,000
Cash Flows from Financing Activities: $0
Cash Balance End of Year -$4,009,455
Balance Sheet
December 31, 2016
Assets
Current Assets:
Cash $21,648,105
Accounts Receivable $42,290,700
Total Current Assets: $63,938,805
Fixed Assets:
Building $55,000
Equipment/Computers $50,000
Furniture/Fixtures $50,000
Total Fixed Assets: $155.000
Intangible Assets:
Marketing $2,500,000
Legal (Copyrights and Music Contracts) $5,000,000
Steaming Cost $4,503,600
Digital Hosting and Storage $250,000
Total Intangible Assets: $12,253,600
Total Assets $76,347,405
Liabilities and Owner’s Equity
Current Liabilities:
Accounts Payable $25,924,570
Music Distribution Payable $31,718,025
Salaries and Wages Payable $1,648,105
Total Current Liabilities $59,290,700
Long-term Liabilities
Notes Payable $17,056,705 (Due Mar. 2020)
Owner’s Equity
Retained Earnings $0
Owner’s Equity $0
Total Liabilities and Owner’s Equity $76,347,405
Competitor Analysis:
Syncresis faces competition from several well-known companies in the music streaming industry. These competitors have already established themselves and hold a significant share of the growing market.
Apple Music: Apple Music entered the market about a year ago and successfully attracted new subscribers, including those who had not previously been targeted by existing competitors like Spotify or Amazon Music. One of Apple Music's advantages is its integration with Apple's popular devices, such as iPhones, iPads, Macs, and iPods, where the service comes preinstalled. However, Apple Music is limited to users of Apple devices, which can be a disadvantage. The service has gained popularity among older generations who already have their credit card information linked to iTunes. Apple Music focuses on simplicity in design and creating a sense of unity, which aligns with other major brands in the industry.
Spotify: Spotify, which originated in Sweden in 2008, is Syncresis' main competitor. It has a large user base consisting of both free users (75 million) and paid subscribers (30 million). Unlike Apple Music, Spotify is accessible to users without Apple products. The service emphasizes building emotional connections with customers through features like communication with friends and playlist sharing. Spotify primarily targets millennials, accounting for 50% of its user base. However, Spotify faces financial challenges, being significantly in debt and receiving complaints from artists regarding their earnings.
Amazon Music: Amazon Music is often seen as an add-on to the Amazon subscription, rather than a standalone music streaming service. Many Amazon Music subscribers are also subscribed to other streaming services or do not fully utilize the music streaming feature. Amazon Music offers a limited catalog of only one million songs compared to the industry norm of at least 30 million. There have been debates about the legality of Amazon's music streaming due to insufficient licenses.
Groove Music & Google Play Music: Groove Music is Microsoft's counterpart to Apple Music but lacks the same popularity. It primarily caters to Xbox users, which is a declining platform. Google Play Music takes advantage of user-uploaded music on YouTube. Both services are smaller competitors in the industry.
Soundcloud: Soundcloud is known as the "Youtube of music," where users can upload their own music, including tracks by unprofessional artists and DJs. The company originated in Berlin and currently has 175 million users. Soundcloud has not yet introduced a paid subscription but plans to do so soon.
Competitor Strategies: Each competitor employs different strategies to attract users and monetize their services. Here are some key strategies used by the main competitors:
Apple Music: Offers a free 3-month trial to new users, unlimited skips for radio stations, and unlimited listening to their entire music library for $9.99 per month.
Spotify: Provides both free and premium options. The free version allows users to shuffle play any playlist or catalog and create their own playlists. The premium version offers additional features such as playing any song on demand, uninterrupted listening, and the ability to download music for offline listening for $9.99 per month.
Amazon Music: Focuses on ad-free listening, the ability to create playlists, and offline listening without an internet connection.
Soundcloud: Offers a free 30-day trial and provides different subscription options including Free, Pro, and Pro Unlimited, with varying features and pricing.
Barriers and Strategies to Overcome Them: Syncresis faces barriers in terms of brand recognition and securing rights and partnerships with artists. To overcome these barriers, Syncresis plans to increase its brand visibility by participating in concerts, setting up booths, offering special promotions and giveaways, and establishing connections with artist labels. Syncresis aims to collaborate with both up-and-coming and established artists, building mutually beneficial relationships.
Initial Response and Market Analysis: Syncresis expects its initial entry into the market to be met with minimal concern from competitors, given its smaller size compared to established players. However, competitors will closely monitor Syncresis' growth and may introduce new services to catch up. Syncresis initially targeted indie music listeners aged 15-35, but later expanded its offerings to include a wide range of genres and increased accessibility globally. The target market comprises younger generations who actively engage in music events such as Electric Daisy Carnival (EDC), raves, and concerts. Syncresis aims to provide music even after these events and targets customers who own smartphones, smart TVs, computers, laptops, and smart cars. Partnerships with music-related technology companies are planned to enhance market reach.
Geography: In the first year, Syncresis primarily targeted the national market. However, in subsequent years, the company expanded its presence worldwide.
Potential Market: Syncresis envisions a large potential market, catering to various music preferences, from indie music enthusiasts to fans of popular genres like pop, rock, rap, and classical. By offering a wide variety of music, Syncresis aims to attract different types of listeners worldwide.
Customer Needs and Demand: Customer needs in the music industry are constantly evolving due to changing trends. Syncresis aims to meet these needs by maintaining an up-to-date music library and ensuring easy access to the latest songs, music videos, and lyrics. Special rewards, discounts, and promotions are planned for customers, including concert discounts and subscription offers at musical events. Syncresis will continuously update its music library to meet customer demand, particularly during music festivals and events when advertising efforts are intensified.
Marketing Plan:
Advertising & Promotion Campaigns: Our marketing efforts will primarily target the indie crowd, as they form the largest portion of our target market. According to a Spotify report, 93% of respondents expressed openness to trying a new music streaming experience. This aligns well with the indie lifestyle, which is characterized by a desire to explore the latest technological products and set trends. To appeal to this audience, our company must embody strong ethics, as millennials tend to spend their money where they believe it will make a positive impact. We want our users to embrace a forward-thinking mindset, and our brand will reflect that.
Our target demographics consist of young millennials, typically aged 15-35. Some of these individuals may still be living with their parents, so we'll need to influence them to choose our service. Our advertising efforts will focus on major urban cities, where there is a higher concentration of indie music enthusiasts. Since indie music appeals to a diverse audience, race is not a relevant demographic consideration. Instead, we will pay attention to psychographics, particularly the prominent sense of style among indie music lovers. As younger individuals, they tend to have limited income but are willing to spend on items related to their style preferences.
Our advertising will emphasize the advantages of subscribing to our service over other music streaming platforms, as our target population is already aware of these services. These advantages include higher sound quality for free accounts, closer connections with musicians who receive fair compensation through our platform, discounts through partnerships with music festivals, and opportunities to win free tickets and discounts. By highlighting these benefits, we expect to generate significant interest and drive sales.
Media Used/Web Presence: Instagram will serve as a highly effective social tool for our marketing strategy. In our first year, we hired an Instagram specialist who acquired an existing account with hundreds of thousands of followers focused on indie music. Although we experienced a temporary decline in followers during the transition, we hired the specialist for their expertise in quickly gaining more followers. We now pay other Instagram users, including famous individuals and models, to promote our content, resulting in a substantial increase in followers. Syncresis has become a verified user on Instagram.
Our Instagram posts will feature visually stimulating photos to engage not only those interested in our company but also to captivate the attention of potential followers. Instagram is popular among the indie crowd, who pay great attention to media-related art. Additionally, Instagram is a powerful platform to create awareness of promotions and prizes. Twice a year, we will invest in Instagram ads to maximize our reach. We will also host contests for our followers to create their own advertisements, featuring the winning artwork in our promotions. By encouraging participation and generating buzz, we can amplify our brand presence. Winners will be recognized for their art and receive free music festival tickets. Below is an example of our Instagram account and an advertisement.
While we also have a presence on Facebook and Twitter, these platforms do not require specialized personnel. We will employ a social media specialist to handle posting and responding on these platforms, mirroring the content shared on Instagram.
Recognizing the declining popularity of traditional television, we will focus on creating high-quality YouTube content with the aim of going viral. Our YouTube videos will primarily focus on creative and comedic writing rather than flashy celebrity endorsements, as the average consumer tends to be deterred by overt advertisements. Only a portion of the video will be posted on YouTube, with a link in the description leading viewers to our website to watch the rest for free. We will also take advantage of advertisement slots on YouTube videos and collaborate with famous YouTubers to promote our product.
To increase brand visibility, we have hired an advertising company to set up billboards and public advertisements in major cities throughout the year. The selected cities include Los Angeles, New York, Portland, Seattle, Silicon Valley, and Austin.
We will also leverage Tumblr's advertising opportunities by purchasing the period in the Tumblr logo on their website. Since Tumblr is associated with artistic users, this platform will help us promote our Instagram competitions.
Attending popular music festivals and indie music festivals is an important aspect of our marketing plan. We will set up booths at five of the most popular music festivals and five of the most popular indie music festivals, representing our brand. At these events, we will distribute coupons offering a 15% discount on Syncresis subscriptions, and a 25% discount if a friend is referred as well. The referred friend will also receive a 15% discount. Additionally, we will sell merchandise featuring our logo.
Buzzfeed has proven effective in capturing the attention of indie music lovers, particularly teenagers and young adults. Therefore, we plan to have fifteen posts written about our company on Buzzfeed each year. Their advertising will contribute to creating a positive image of our brand.
Lastly, our art director will be responsible for designing advertisements that appeal to millennials. Some of our on-site advertising will be in partnership with other businesses associated with indie music, such as small-time indie musicians, indie outlets, vinyl and vintage stores, Amoeba, Urban Outfitters, Etsy, The Echo, and The Smell. Each partner has been carefully selected based on their association with the indie music scene.
Media Costs & Frequency: Total Budget: $2,500,000
Allocation of Costs:
YouTube videos: $167,000 for the year (mainly spent on writers)
Instagram Advertisement: $350,000 x 2 (twice a year to promote major events)
Contest winner tickets: $2,010 x 6 = $12,060 (6 tickets for 6 different concerts globally)
Instagram advertising campaign: $57,000
Billboards and public advertisements for a month: $14,000 x 12 x 6 = $1,008,000
Tumblr Advertisement: $25,000 x 5 = $125,000
Music festival booth: $2,700 x 10 = $27,000
Sponsored content: $100,000 x 3 = $300,000 (five sponsored content posts)
YouTube ads: $0.10 per view
YouTube endorsements: $100 x 40 = $4,000
FreeFastApps promotion: $96,000
Facebook promotion: $10 per day = $3,650
Location & Layout:
Location: Our company will operate solely from the internet, so the physical location of our headquarters is not significant to our target market. We can choose a desirable location that is cost-effective and provides enough space to accommodate our staff and required technological equipment, such as servers and a high-speed internet connection.
Traffic: The traffic around our chosen location is not congested, allowing for convenient employee parking. However, since our business operates online, there will be little to no consumer presence at our physical location. The low traffic will benefit our employees, providing them with comfortable parking options.
Lease/Rental rates: We have secured a lease for a 5,000 square foot office space at 801 E 7th Street, Los Angeles, CA 90021, for $4,600 per month for 12 months, totaling $55,000 for the first year. The rental rates will not increase during this period.
Labor needs & supply: We will acquire workers from staffing businesses. Female employees will be hired from Partners in Diversity, a Pasadena-based female staffing company, while males will be hired from Corestaff Industries.
Wage rates: Employees will be paid biweekly. Without considering benefits, the annual employee salary cost will be $1,519,177. With benefits, the total cost will be $2,068,530. The benefits provided include Social Security, Unemployment Insurance, Workers Compensation, Disability Insurance, Leave Benefits, and Family Medical Leave.
Layout: Our office layout will have a modern and creative setting that encourages free-flowing communication and collaboration. While some offices will be designated for financial and statistical record-keeping purposes, the primary focus will be on an open space that fosters idea generation. We believe that the workspace should reflect and support the creative thinking of our staff.
Size requirements: We will require a minimum of 3,900 square feet to accommodate our staff and necessary equipment. Each person will have approximately 150 square feet of personal workspace. Additionally, the remaining space will be allocated for the equipment needed to run our streaming website. The leased 5,000 square foot office space will provide ample room for our first-year needs and allow for an open walkway layout plan.
Americans with Disabilities Act compliance: We are committed to non-discrimination and inclusion of individuals with disabilities. We welcome and value the contributions of anyone who shares our passion for music, regardless of age or physical ailment. Our office will have wheelchair accessibility, and we will ensure compliance with all relevant regulations.
Ergonomic issues: Employee comfort and well-being are a priority for us. To address ergonomic concerns, we will provide state-of-the-art cushioned chairs that offer excellent back support. Additionally, our layout will promote movement and healthy habits, with spacious walkways and a designated lane for walking or biking.
Layout plan: Please refer to the floor plan in the appendix for a visual representation of our office space.
Management Team:
Robert Ruiz: CEO, responsible for implementing the company's long and short-term plans and serving as a liaison between the Board and management.
Gean Asayas: Director of Operations, ensuring the smooth day-to-day functioning of the company and managing legal counsel.
Julia Mendoza: Director of Finance, overseeing financial operations, planning, and reporting.
Larry Tong: Director of Competitor Analysis, gathering and analyzing intelligence for business decision-making.
Kalle Noble: Director of Market Analysis, responsible for research methodology and supporting techniques.
Brandyn Cardenaz: Director of Human Resources, supervising strategic staffing plans, compensation, benefits, training, and labor relations.
Advisory Board: We have established an Advisory Board to provide strategic advice as our company grows. They will assist with planning, policy development, community and organizational development, and fundraising and support.
Legal Counsel: Our legal counsel is provided by Barnes and Thornburg LLP, ensuring compliance with music licenses and managing any legal issues that may arise.
Syncresis Web Layout: The Syncresis web layout features various tabs that provide access to customized playlists, videos, discovered artists, and more. Alongside the tabs, there are prepared music playlists to facilitate users in discovering new music and artists. The mobile version of the application retains the same layout, ensuring accessibility for both Apple and Android users. Below is an image showcasing the layout of the music application on a smartphone, which users can easily navigate.
Mobile App Logo: The app logo represents our brand and will be prominently displayed on the mobile application for all users to see.
Office Space Layout: The image below illustrates the layout plan for our office space. It showcases the allocation of various sections, including workspaces, meeting areas, common spaces, and facilities. This layout has been designed to support a collaborative and creative work environment.
Management Structure: Our company's management structure consists of a CEO, 5 Directors/Managers (M.), 4 accountants, 5 members in the marketing team, 4 customer service representatives, 5 software engineers, 1 secretary, and 1 custodian. Each role plays a crucial part in ensuring the smooth operation of the company and achieving our goals.
Syncresis Coupon Example: Below is an example of a Syncresis coupon, which can be utilized for promotional purposes. The coupon may include discounts, special offers, or other incentives to attract and engage users.
